SEO Tools

5 SEO Tools That Cost Nothing

Given that the rewards for a website being ranked highly in the search engines can be substantial, not least in financial terms, it is understandable that many business owners turn to SEO consultants and agencies. Although the fees charged may not exactly be loose change, the return on investment from effective SEO is worth it.

If you are not quite ready for a full-on SEO campaign and feel comfortable starting on your website’s SEO yourself, that is fine, but you will need a number of tools to help you. Even SEO experts and agencies use tools to help them plan, assess, and improve their clients’ SEO.

What you may not realise, is that you can get many of the tools you will need for free. Some of them are the exact same tools that the experts use, however, there is a caveat. In most cases, there will be a free version, and a paid version, and the free one will obviously not have all the functions that the paid versions have.

Nevertheless, they can be useful, and they can also help you better understand your SEO needs. This means when you do decide to employ an SEO agency, you can do so with greater knowledge and be able to communicate your needs to them more effectively.

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Product Images And Descriptions

What Ways Can The Product Images And Descriptions Be Optimised On My Website?

When it comes to on-site optimisation, images are one of the most missed opportunities and one which many website owners get completely wrong with regards to SEO.  What you need to be aware of is that when Google crawls a website, its spiders do not see images, only text.

For example, if you were a local dog groomer, and had an image of a beautifully groomed German Shepherd on your website as an illustration of your great grooming skills, if that image file was simply called ‘image1’, that is what Google takes it to be; image number 1. It doesn’t see a German Shepherd; in fact, it doesn’t see a dog at all.

Now, if you name the image file ‘German-Shepherd’ and upload it to your website, Google will see those words, and better still is if you utilise the alt-text function. Alt-text is what you might see on your screen if your mouse hovers over an image, but more importantly, it is what Google’s spiders send back when they come across an image.

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Accessible Business

Top Tips For Choosing The Right Font Pairings For Your Website

Although web design is a complicated and time-consuming process, it can be broken down into smaller steps to make it easier. One of the most important of these steps is defining your brand.

As you might already know, your brand image is essentially your online persona, and it’s closely related to the way people perceive you and your website. It can be influenced by things like your overall design, colour schemes, font pairings and more.

Font pairings and selection is one of the most important parts of the entire web design process, but it’s one that we don’t often talk about. Because of this, I decided to put together a list of a few tips to help you choose the perfect fonts for your new website.

  1. Think About The Message You’re Trying To Convey

Although you might not realise it, different fonts can be extremely effective to convey different messages. Some websites are best with more serious fonts, while others work well with fun or creative styles.

For example, if you’re building a new small business website for your up and coming law firm, you will want to build a professional image. In this case, it would be best to use serious, somewhat boring fonts.

On the other hand, entertainment or social type sites are often better suited to more creative fonts. Depending on your overall design, you might decide to use a font which really stand out at unique.

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Blog Help Your SEO

3 Ways To Help Your Blog Help Your SEO

For as long as content continues to play a significant role in how Google determines the quality of a website and its relevance to certain keywords, blogs will be a huge asset for any online business.

That applies not just in terms of how a blog can help improve a website’s ranking but in the role it can play in engaging and informing visitors, and how by doing so, the relationship builds to the point where a visitor turns into a paying customer.

For a blog to have any impact, it needs to have content, but creating that content involves more than simply sitting down at a keyboard and tapping away furiously on the keys. That is a move that is likely to see your blog harm, not help the cause.

In fact, it is you who needs to help your blog in the first place by carrying out three simple tasks beforehand.

#1 Install Yoast SEO Plugin

This Yoast plugin can help your SEO in a number of ways especially when it comes to posting content on your blog. It highlights a number of best practices with regards to SEO and explains what you need to alter within your content to improve it. This is also done for the readability of your content so that you are optimising it for visitors as well as for the search engines.

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How to Design For People Who Use Mobile

More people will access a website using mobile than they will using a desktop or a laptop. That’s just the way the world works today, so you have to think about responsive web design for people who use their phones to look up companies, make purchases, and just browse the web.

In order to optimize your designs for people who browse on their phones, think about the following areas:

Simplicity

Remember that the person who is looking at your web design is going to be on mobile, which means simplicity is king. Take away anything that isn’t strictly necessary or anything that will make load times faster. Think about the necessities of your design, including the logo, contact information, store locator, and key information that the person is probably looking for.

Keep the blocks of text and huge images for the desktop websites. When possible, use things like lists or drop-downs to avoid large amounts of text.

Layout

Mobile is slower than traditional internet, so you have to keep the website streamlined and easy to use. If someone can’t load the page, they have to look around too much, or they can’t seem to find the right place to go, they will quickly click back and go to another page.

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