Accessible Business

Top Tips For Choosing The Right Font Pairings For Your Website

Although web design is a complicated and time-consuming process, it can be broken down into smaller steps to make it easier. One of the most important of these steps is defining your brand.

As you might already know, your brand image is essentially your online persona, and it’s closely related to the way people perceive you and your website. It can be influenced by things like your overall design, colour schemes, font pairings and more.

Font pairings and selection is one of the most important parts of the entire web design process, but it’s one that we don’t often talk about. Because of this, I decided to put together a list of a few tips to help you choose the perfect fonts for your new website.

  1. Think About The Message You’re Trying To Convey

Although you might not realise it, different fonts can be extremely effective to convey different messages. Some websites are best with more serious fonts, while others work well with fun or creative styles.

For example, if you’re building a new small business website for your up and coming law firm, you will want to build a professional image. In this case, it would be best to use serious, somewhat boring fonts.

On the other hand, entertainment or social type sites are often better suited to more creative fonts. Depending on your overall design, you might decide to use a font which really stand out at unique.

(more…)

How to Design For People Who Use Mobile

More people will access a website using mobile than they will using a desktop or a laptop. That’s just the way the world works today, so you have to think about responsive web design for people who use their phones to look up companies, make purchases, and just browse the web.

In order to optimize your designs for people who browse on their phones, think about the following areas:

Simplicity

Remember that the person who is looking at your web design is going to be on mobile, which means simplicity is king. Take away anything that isn’t strictly necessary or anything that will make load times faster. Think about the necessities of your design, including the logo, contact information, store locator, and key information that the person is probably looking for.

Keep the blocks of text and huge images for the desktop websites. When possible, use things like lists or drop-downs to avoid large amounts of text.

Layout

Mobile is slower than traditional internet, so you have to keep the website streamlined and easy to use. If someone can’t load the page, they have to look around too much, or they can’t seem to find the right place to go, they will quickly click back and go to another page.

(more…)