Although web design is a complicated and time-consuming process, it can be broken down into smaller steps to make it easier. One of the most important of these steps is defining your brand.
As you might already know, your brand image is essentially your online persona, and it’s closely related to the way people perceive you and your website. It can be influenced by things like your overall design, colour schemes, font pairings and more.
Font pairings and selection is one of the most important parts of the entire web design process, but it’s one that we don’t often talk about. Because of this, I decided to put together a list of a few tips to help you choose the perfect fonts for your new website.
- Think About The Message You’re Trying To Convey
Although you might not realise it, different fonts can be extremely effective to convey different messages. Some websites are best with more serious fonts, while others work well with fun or creative styles.
For example, if you’re building a new small business website for your up and coming law firm, you will want to build a professional image. In this case, it would be best to use serious, somewhat boring fonts.
On the other hand, entertainment or social type sites are often better suited to more creative fonts. Depending on your overall design, you might decide to use a font which really stand out at unique.