Given that the rewards for a website being ranked highly in the search engines can be substantial, not least in financial terms, it is understandable that many business owners turn to SEO consultants and agencies. Although the fees charged may not exactly be loose change, the return on investment from effective SEO is worth it.
If you are not quite ready for a full-on SEO campaign and feel comfortable starting on your website’s SEO yourself, that is fine, but you will need a number of tools to help you. Even SEO experts and agencies use tools to help them plan, assess, and improve their clients’ SEO.
What you may not realise, is that you can get many of the tools you will need for free. Some of them are the exact same tools that the experts use, however, there is a caveat. In most cases, there will be a free version, and a paid version, and the free one will obviously not have all the functions that the paid versions have.
Nevertheless, they can be useful, and they can also help you better understand your SEO needs. This means when you do decide to employ an SEO agency, you can do so with greater knowledge and be able to communicate your needs to them more effectively.