For as long as content continues to play a significant role in how Google determines the quality of a website and its relevance to certain keywords, blogs will be a huge asset for any online business.
Professional digital marketers Slinky Digital Marketing say that applies not just in terms of how a blog can help improve a website’s ranking but in the role it can play in engaging and informing visitors, and how by doing so, the relationship builds to the point where a visitor turns into a paying customer.
For a blog to have any impact, it needs to have content, but creating that content involves more than simply sitting down at a keyboard and tapping away furiously on the keys. That is a move that is likely to see your blog harm, not help the cause.
In fact, it is you who needs to help your blog in the first place by carrying out three simple tasks beforehand.
#1 Install Yoast SEO Plugin
This Yoast plugin can help your SEO in a number of ways especially when it comes to posting content on your blog. It highlights a number of best practices with regards to SEO and explains what you need to alter within your content to improve it. This is also done for the readability of your content so that you are optimising it for visitors as well as for the search engines.