For as long as content continues to play a significant role in how Google determines the quality of a website and its relevance to certain keywords, blogs will be a huge asset for any online business.

That applies not just in terms of how a blog can help improve a website’s ranking but in the role it can play in engaging and informing visitors, and how by doing so, the relationship builds to the point where a visitor turns into a paying customer.

For a blog to have any impact, it needs to have content, but creating that content involves more than simply sitting down at a keyboard and tapping away furiously on the keys. That is a move that is likely to see your blog harm, not help the cause.

In fact, it is you who needs to help your blog in the first place by carrying out three simple tasks beforehand.

#1 Install Yoast SEO Plugin

This Yoast plugin can help your SEO in a number of ways especially when it comes to posting content on your blog. It highlights a number of best practices with regards to SEO and explains what you need to alter within your content to improve it. This is also done for the readability of your content so that you are optimising it for visitors as well as for the search engines.

#2 Keyword Research

While you want to make your content as engaging as possible for those reading it, you must not forget that it has another purpose, and that is to help your search engine rankings. To achieve that, you need to know what keywords you are targeting with this specific blog post. Keyword research will identify the level of competition and the number of searches, so that you can decide whether or not it is worth targeting.

#3 Effective Keyword Placement

Now that you know what keyword you are going to target, you now need to place it within your content to have the maximum impact. Ideally, you want it within the permalink (URL) of the post, in the title tag, and in the first sentence of the content that you write.